Kudos to John Zogby to respond with a lot of humor. According to John, they called 6,000-7,000 people for a sample size of 850 respondents. If it’s true, that’s rather good…
In the meantime, AAPOR investigates…
Archive for January, 2008
John Stewart on polls (and respondent cooperation)
Published by Olivier January 18th, 2008 in market research. 1 CommentIn a recent post, I expressed my skepticism about the fad of branded social networks, where marketers expect people to “engage” into “authentic conversations” with a toothpaste or a new checking account. The Wall Street Journal’s Emily Steel covered the topic today. While Emily’s article is a nice introduction to the WSJ’s general […]
