insights 2.0

Vidstats is a free service that tracks the number of views of YouTube videos. Is this the future of Nielsen ratings?

Heath to advertisers: creativity and emotion are what makes advertising successful, not the message it is trying to get over.

Forget market research, think crowdsourcing: Crowdspirit is a first example of customer-manufactured electronics. Great concept, except that contributors give up all intellectual property rights when they submit an idea or product. Is this SlaveSourcing

Article in French about my Business School, HEC

43% of Americans who belong to online communities say they feel just as strongly about their virtual worlds as their real-world counterparts

Interesting test that shows how people naturally associate colors and the obvious impact on racist prejudices: take the Demo and compare yourself! From a research POV, it also shows how the modality of data collection matters so much: traditional declara

Sigma validation acts as a third party to identify duplicates between sample sources based on their email address