WorldOpinion published a summary of the panel discussion on respondent cooperation at the 2006 CASRO Technology Conference. I don’t really think that it does justice to the 3-hour long discussion, and will put together my own summary when I receive the tapes from the moderator, Bob Lederer.
Tags: worldopinion, casro, respondent cooperation, […]
Archive for June, 2006
Respondent cooperation panel discussion on WorldOpinion
Published by Olivier June 30th, 2006 in market research and sample. 1 CommentThe way people interact with brands and consume has been changing in the recent years, with globalization and technology. And as the consumers change, the practice that try to understand them, marketing research, must also change.
Insights 2.0 is my modest contribution to this necessary evolution. Although I have been one of […]
Liveblogging from CASRO Technology - Day 2
Published by Olivier June 23rd, 2006 in measurement and market research. 0 CommentsInsights factory, GMI
The first presentation was from software/sample company GMI. Currently, the MR industry is used to stand-alone surveys that are done, shelved, forgotten. GMI believes that there is too much data, with too little relevance. On the other hand, there is a thirst for more information from end clients. GMI […]
Liveblogging from the CASRO Technology conference
Published by Olivier June 22nd, 2006 in market research. 0 CommentsI am blogging live from the Roosevelt Hotel in New York where the CASRO Technology conference takes place.
Chetan Dube from IPSoft presented a paper called “the Machines are coming” describing the need to automate processes to achieve productivity gains. “The technology is best managed by technology”. He also insisted on the need for integrated […]
